Audio vs. Video Podcasting: What’s Best for Your Business?
Should you be doing an audio-only podcast or adding video into the mix? Is YouTube even considered a podcast platform? In this episode of Profitcast, The Real Brian breaks down the difference between audio and video podcasting and helps you determine what’s best for your business content strategy.
You’ll learn the technical definitions, practical applications, and why the "rules" don’t matter nearly as much as your marketing goals do. This short commentary is going to help you clarify what will move the needle most for your brand.
Topics explored in this episode:
(01:14) Audio vs. video: what does your business need?
(01:52) Why voice creates trust, and video increases reach
(03:04) Defining a “real” podcast (and why it doesn’t really matter)
(04:23) What really matters in 2025 content strategy
(05:00) Why audio + video is the best option for most businesses
Thanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more.
Seth Silvers:
The Real Brian:
Subscribe and Listen to The Real Brian Show Podcast HERE:
Apple: https://podcasts.apple.com/us/podcast/profitcast-helping-businesses-start-a-podcast-that/id894979986
Spotify: https://open.spotify.com/show/4IahJnf3FJjOSvomfjGwRv?si=0458e8a8579b46d1
YouTube: https://www.youtube.com/channel/UCLomuMlItmjjdWoo6VQQvBg
Any time you purchase something off of Amazon, please consider using the Profitcast affiliate link: https://amzn.to/4kyVYfz
Affiliate links mean we earn a commission from qualifying purchases. This helps support the channel at no additional cost to you!
Ecamm Live for Streaming: https://www.ecamm.com/mac/ecammlive/?fp_ref=realbrianshow
00:00 - None
01:14 - Audio vs. video: what does your business need?
01:52 - Why voice creates trust, and video increases reach
03:04 - Defining a “real” podcast (and why it doesn’t really matter)
04:23 - What really matters in 2025 content strategy
05:00 - Why audio + video is the best option for most businesses
