Should You HIRE A Host For Your Podcast?
You know your business needs a podcast, but who should host it? You? A team member? Someone else entirely?
In this episode of Profitcast, The Real Brian and Seth Silvers explore the growing trend of professional podcast hosts for hire. They break down the real reasons CEOs and marketing teams are struggling to get podcasts off the ground and why bringing in a seasoned host may be the key to a show that’s actually consistent, compelling, and sustainable.
Whether you’re an overwhelmed founder, a stretched-thin marketing lead, or someone considering a new approach, this conversation helps you decide who should be the voice of your brand’s podcast, and why it might not need to be you!
Topics explored in this episode:
(00:00) The hosting problem most businesses face
(01:32) When internal hosts don’t work out
(03:49) Can the wrong host hurt your brand?
(05:02) Should a CEO host their own podcast?
(08:09) What professional hosts actually do
(10:44) Benefits of hiring a podcast host
(13:15) Interviewing skills & crisis control
(17:09) Where to find the right host for hire
(20:11) Traits to look for in a host
(23:12) Internal vs external co-hosting
(25:26) Why sustainability is the real strategy
(27:15) How to get in touch for help
Thanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more.
Seth Silvers:
The Real Brian:
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00:00 - The hosting problem most businesses face
01:32 - When internal hosts don’t work out
03:49 - Can the wrong host hurt your brand?
05:02 - Should a CEO host their own podcast?
08:09 - What professional hosts actually do
10:44 - Benefits of hiring a podcast host
13:15 - Interviewing skills & crisis control
17:09 - Where to find the right host for hire
20:11 - Traits to look for in a host
23:12 - Internal vs external co-hosting
25:26 - Why sustainability is the real strategy
27:15 - How to get in touch for help
