The Podcast Growth Matrix: Four Ways to Grow Your Show
Everyone wants to know how to grow a podcast, but most are looking in the wrong places. In this episode of Profitcast, The Real Brian and Seth Silvers introduce a simple but powerful framework: The Podcast Growth Matrix.
It breaks podcast growth down into four strategic paths, helping you cut through the noise and focus on what actually works.
From organic word-of-mouth to smart paid strategies, this episode clarifies how podcasts really grow and why it's not about going viral.
The Real Brian brings a decade of podcasting wisdom and an eye for authentic connection. Seth Silvers, founder of Story On, specializes in helping businesses use podcasts as marketing and relationship tools.
Topics explored in this episode:
(00:00) Why growing a podcast feels so complicated
(01:07) Start vs. grow: why no one’s searching “how to grow a podcast”
(03:33) Why podcast discoverability is broken
(06:31) What really works: the power of a confident pitch
(10:42) Why none of this matters if your content sucks
(12:36) Introducing the Podcast Growth Matrix
(14:44) Why people don’t talk about your podcast
(19:38) The second quadrant: others sharing your show
(23:39) The hidden power of audience connection
(25:49) The third quadrant: paying to promote your podcast
(31:28) The fourth quadrant: paying others to promote your show
(36:28) Why organic sharing always beats paid
Thanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses.
Thanks for joining us on Profitcast! If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more.
Seth Silvers:
The Real Brian:
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00:00 - Why growing a podcast feels so complicated
01:07 - Start vs. grow: why no one’s searching “how to grow a podcast”
03:33 - Why podcast discoverability is broken
06:31 - What really works: the power of a confident pitch
10:42 - Why none of this matters if your content sucks
12:36 - ntroducing the Podcast Growth Matrix
14:44 - Why people don’t talk about your podcast
19:38 - The second quadrant: others sharing your show
23:39 - The hidden power of audience connection
25:49 - The third quadrant: paying to promote your podcast
31:28 - The fourth quadrant: paying others to promote your show
36:28 - Why organic sharing always beats paid
