You know your business needs a podcast, but who should host it? You? A team member? Someone else entirely?
In this episode of Profitcast, The Real Brian and Seth Silvers explore the growing trend of professional podcast hosts for hire. They break down the real reasons CEOs and marketing teams are struggling to get podcasts off the ground and why bringing in a seasoned host may be the key to a show that’s actually consistent, compelling, and sustainable.
Whether you’re an overwhelmed founder, a stretched-thin marketing lead, or someone considering a new approach, this conversation helps you decide who should be the voice of your brand’s podcast, and why it might not need to be you!
Topics explored in this episode:
(00:00) The hosting problem most businesses face
(01:32) When internal hosts don’t work out
(03:49) Can the wrong host hurt your brand?
(05:02) Should a CEO host their own podcast?
(08:09) What professional hosts actually do
(10:44) Benefits of hiring a podcast host
(13:15) Interviewing skills & crisis control
(17:09) Where to find the right host for hire
(20:11) Traits to look for in a host
(23:12) Internal vs external co-hosting
(25:26) Why sustainability is the real strategy
(27:15) How to get in touch for help
Thanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more.
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